Song: Love kick-starts again
Artist: Example
Producer: Data Records
Styles:
Impressionistic: The video uses Multimage well
to show that the video shows a realistic situation of people breaking up with
people but finding the spark in their relationship again.
Conventions:
Lyric Interpretation:
The lyrics can be interpreted as trying to leave a relationship but falling in
love again with the person you’re with.
Techniques:
Miming/Lip syncing: The Main character is lipsyncing to the lyrics as the music has obviously been made in a studio and to fit the muiltitude of Multi-mage into the video must require the character to lip-sync.
Cutting to beat:
In the video, there is ALOT of cutting to beat. The video seems to cut mostly
to the beat of the bass than the main tune but this allows the video to change
the shot so that it shows another person their doing the same action. This is
used as part of its style as it shows that hundreds of people engage in the
actions similar to the video and end up doing exactly the same thing as the
protagonist.
Multimage: This
is the main feature used within the video. It is used to such an extent that it
can almost be described as being in rapid succession of one another. Like it
was explained in the ‘Cutting to Beat’ section, it shows how many people get
into the same situation as the main character. It is also used to show how
happy people can be.
Camera Shots: the
shots seem to focus on mid-shots, Long shots and Close-ups of objects. The
close-ups are to show actions, reactions of people or for comical effect such
as at 0.56 and 2.15. The Long shots are mostly used to show the character’s
emotions and how they are feeling or the location and surroundings around them
such as at 1.55 with the table and the look of their faces. Mid shots are
mostly used for the parts with the main protagonist singing.
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