Song: ‘If I die in battle’
Artist:’ VAN CANTO’
Producer: Napalm Records
Styles:
Narrative: The
video has a storyline about marching into battle and beating down your enemies
without leaving anyone behind.
Impressionistic:
The video is quite impressionistic in the way in which a battle would have been
fought and how people would leave the families for war. It is also quite
influenced by fantasy games due to the fact that there are certain looks and
characters such as the wizard and the orc.
Conventions:
Song type: The
Conventions of the music which are used are of both of heavy metal and cappella
bands. The reason for this is that the band themselves are a cappella band who
focuses on heavy metal music. Van Canto start the video almost live with their
backs up against a wall in the video singing towards the camera but later in
the video, they use their voices to imitate instruments such as the guitars
Song Lyrics: The
lyrics can only be interpreted as marching into battle with your allies by your
side. It can also be interpreted as engaging in a fight in any war as the
lyrics could matchup to other battles such as World War 2, the Vietnamese war
or even the Israel war.
Techniques:
Cutting to beat: Cutting
to the beat is used throughout the entire video but what is unique about this
is that the cutting to beat is only used during the part where it shows the
band members singing. Cutting to beat isn’t used when the two factions are
fighting in the video but choreography is used in its stead.
Computer animation:
is used to help showcase some of the scenery which would be hard to locate and
to highlight specific people/actions/scenes. Examples would be at 2.32 where a
knight is shown in battle stance which preludes to the scene at 2.36. It also
gives a more olden, Fantasy look to the video.


Stop Motion animation: stop motion is used within the computer animation as an effect at 2.07 to 2.09. This matches the lyrics as he seems to be getting larger as if he is gaining power and standing up. It can also be seen as him having people behind him who can fight with him such as the war scenes within the music video.
Chroma Key: chroma key is used to a give a unique feel to the battle within the video and make the magical characters increasingly believable as the setting seems based around the king Arthur era where legends were common. It also seems that the entire video has been edited to be a yellowish cream colour to make the video look olden which matches the Arthur theme and to match the computer animation which looks like it is on parchment.
Live footage: live
footage is used in recording the band singing to show the feelings of the
actors singing the song as well as show their teamwork. Shots are either
focused on them alone or all together as a group which matches the fighting
were its 1 vs. 1 or everyone as a group against the other faction.
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